How Values Affect Your Organization

You probably don’t have your personal values written out and posted on the wall somewhere. You likely haven’t even thought through and named each of the values you strive to embody. But whether articulated or not, everyone lives by a set of values, and organizations should too.

Some may argue that “corporate values” just end up as a meaningless poster on the wall or paragraph in the employee handbook and don’t really make a difference. That may be the case for some organizations, but it definitely shouldn’t be the norm.

In an online article for Forbes magazine, contributor Gary Peterson makes an argument for why corporate values matter. He offers three reasons why they are important to the long-term growth and value of an organization:

  • Values are how you hire.
  • Values are how you change your behavior.
  • Values are the heart of your culture.

Peterson writes, “By hiring based on values and holding each other accountable to the company’s standards, the values become the fabric of the organization’s culture—regardless of who is in charge.”

No matter what your company values are, it’s important that they are firmly established, clearly articulated, and that your leadership team and everyone in your organization is familiar with and committed to those values. It is especially important that you as a leader stick to those values—no matter what.

Bottom line: organizations thrive when their people are inspired, and people are inspired when their organizations establish well-chosen corporate values that authentically reflect the organizational vision and culture.

What do your organization’s values look like?

[This article was adapted from Chapter 13 of my book, Be An Inspirational Leader]

Print Friendly, PDF & Email

I am a leader, speaker, and author who is passionate about Leadership Excellence and Achieiving Greater Success. I am the author of the books Be An Inspirational Leader(2016) and Presidential Leadership (2013), and deliver keynote presentations on those topics and several others.

Featured posts


“Dan Nielsen is a gifted facilitator and inspiring presenter. He truly has a passion for leadership and for getting to the heart of the matter. He knows what it takes to motivate both individuals and groups and genuinely leads by the example he sets.”

Sharla K JonesVP, HR Learning & Development Manager, PlainsCapital Bank


“Dan is the ultimate professional. He has exceptional relationship development and group facilitation skills. He is a keen observer and is able to offer accurate insights into business relationships.”

- Brenda Moon, Vice President Client Executive, MedAssets


“Dan is a forward thinking leader who is optimistic, collaborative and open to change. He is trusted and respected by colleagues. His speaking style is enthusiastic, confident and engaging. You know that a successful outcome will be delivered when Dan is leading the way.”

- Rick Provencher, Director Member Solutions, Amerinet


“Dan is a great communicator and inspirational speaker. His message is positive and always very motivating. I recommend Dan to help any organization optimize their employees' potential.”

- John Penhollow, Director of Corporate Accounts, Medical Action Industriesi


“Dan is a gifted leader who has the extraordinary ability to develop a strategic vision and mobilize an organization to achieve it. He operates with great integrity and character. Dan completely understands business dynamics and utilizes that understanding to optimize exceptional leadership.”

- Stacy Shillan, IV Infusion & Respiratory Services, Walgreens


“Dan has a passion for leadership and for providing the tools for others to become effective, insightful leaders.”

- Linda DeWolf, Founder, Travel Well


More Testimonials>>